Digital and print activations for the launch of Paula's Ibiza collection. Creative Director Jonathan Anderson and Mytheresa hosted an event in Los Angeles in May 2023 at the Sheats-Goldstein Residence.
A diverse range of assets was created for the occasion, including sendouts prior to the event such as save-the-dates, e-vites, and itineraries.
Photographer Adrian Martin
Photographer Marc Patrick
Videographer Clay Film
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